Rich Piana Business Motivation for 5 Percenters

“HEY, WHAT'S UP, EVERYONE? I'M HERE TO TALK A LITTLE BIT MORE ABOUT THE 5% MINDSET.”

For me, bodybuilding is a small part of my life. To me it has more to do with business success. It’s about being the best I can be. Success - that’s the most important thing in my life. Don’t get me wrong. I love bodybuilding. I love looking good. There’s nothing like looking in the mirror and seeing a huge freak looking back. But there’s more to life than that.

You know all the things I’ve done to be successful. Day trading, the stock market, real estate. There’s 5% Nutrition with my supplements and my apparel. You know I’m always working to make better products. 5% is not like other companies. Everybody else makes whey protein powder. Not 5%. We use whole food sources for our protein powder. It’s real food, baby, not whey.

So anyway, let me tell you about this kid that came up to me at an expo recently. He goes “hey Rich, I just want to tell you man, you inspired me to buy 2 duplexes and a triplex”. I was like, really? He's like, “yeah, man. You inspired me.” Now that's amazing. Most of the people come up to me and talk about working out. And that’s great. But it means a lot to know I inspired someone to invest in real estate. It made me feel great, and that’s a great way to be successful.

Here’s the thing. The effort you put into bodybuilding you should put into outside activities, such as a business or investing or real estate. Put in that kind of effort and you will change your life. Look at what this kid did. The thing is people spend time and money getting ready for contest after contest. They might do that for 10-15 years. And they get nothing out of it. Yes, I know they love the sport and they love competing. But they aren’t making any money. How successful are they? It’s one thing if you’re winning 8 Mr. Olympias and going down in history as the greatest ever. But you can’t be 40 or 50 years old, still competing, and have nothing to show for it.

Build your business when you're young. You should think about these other things in life now, not later. Put energy and time into these things. Bodybuilding is great, sure, but so is succeeding in other areas. When you want to retire, you don’t want to work. You want to enjoy your retirement. Yes, I want to inspire people to be great at bodybuilding. But I also want to inspire them to succeed in life. Be great at other things too. Make money and be able to enjoy your later years. Never mind the trophy. Go after success.

There are a lot of guys in the industry that used to do nothing but chase trophies. Then they turned around and found other ways to make money in the industry. And when I say make money, I'm talking millions of dollars. They are millionaires from the industry, and it's not from chasing trophies. Bodybuilding is a great sport. There’s no doubt, I love it. But you know what, you've got to be diverse in every area. Put a certain amount of time in that and put time and energy into other things.

“BASICALLY, TO BE A 5%ER, YOU MUST BE WELL ROUNDED AND DIVERSE IN YOUR ENTIRE LIFE.”